essential was born from a passion for getting to the heart of a brand.

 

My career in the world of luxury inspired me to dive deeper into what really makes the essence of an ultra-value brand. What defines a brand’s particular DNA and why should it command the loyalty - and spending power - of its customers?

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So many businesses in this space find themselves lost in a branding wilderness. Long-established names become trapped in a cycle of outmoded and tired tactics, mistakenly fearful that embracing the future will require them to abandon their past. While start-ups - hungry to make an impact on the market - often try to serve everyone and end up serving no-one. What’s missing for both is a powerful, loyalty-commanding brand strategy.

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At essential, we take a meaningful approach to our work, ensuring you find your ideal customers - your tribe - and distill what makes your brand awesome. We bring this to life to create relevance, value and meaning in your proposition, ops and marketing.

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Our purpose is to help you become essential to your most valuable customers, paving a pathway to success for your brand and your bottom line.